Marketing Strategy

Performance Marketing Isn’t Enough: Here’s Why You Need Brand + Demand

Performance marketing delivers results — until it doesn’t. The Bridgeify Consulting team explains why sustainable growth needs more than quick conversions. Learn how brand + demand marketing builds trust, lowers costs, and drives long-term success.

Jay Ashar

7d2 min read

Bridgeify Consulting team analyzing 100+ days of marketing campaign

Lessons from 100+ Days of Marketing Campaigns: What Works, What Doesn’t

After 100+ days of running marketing campaigns across industries, the Bridgeify Consulting team uncovered what truly drives growth — and what doesn’t. From aligning strategy with business goals to balancing brand and performance, this blog shares real lessons, honest misses, and insights to help marketers bridge the gap between creativity and commercial impact.

Jay Ashar

Oct 303 min read

Festive Digital Marketing in India

The Golden Quarter: India's $150B festive market is now purely digital. Winning requires hyper-personalized, data-driven strategies. Focus on Tier 2/3 cities, vernacular content, and video platforms during the critical "Pre-Buzz" phase. Conquer the digital arena with precision.

Jay Ashar

Oct 160 min read